Branding
Branding in music is the constant use of certain features, for example, each artist has a photo, font or other feature they are famous for having on their products like album covers and posters. This feature they are known for is used constantly over all promotional products, this then allows for customers to immediately recognise who's product is who's.
This is an example below.
This Digi pack of Rihanna's used the same image over and over. The album cover uses a close up of Rihanna with bright red hair and lips, the use of bright red is constantly used. Also giving Rihanna an energetic and vibrant image which all her fans would look for.
