Marketing
Marketing is a huge part of promoting music in today' world.Marketing is the way institutions advertise their products to their chosen target audience. It is also used to target the customer and draw the customer in to buy whatever is being sold. I will now list some types of marketing:
Internet Marketing - this is any type of marketing used online. It includes a variety of marketing forms like video advertisements, search engine marketing and e-mail marketing.
Offline marketing - This is any type of marketing not used online. It can include advertisements in local newspapers or on television.
Outbound marketing - This is where marketing is aimed at not only the target market but others who may not generally be interested in it. Examples can include, cold calling, newsletters, billboards and banner ads on different websites.
Inbound Marketing - This is where marketing is only available to those who are looking for the product being sold. For example when searching for a product in a search engine the suitable links will appear. This is cheaper than paying for various adverts.
Direct Marketing - This is where marketing is aimed and sent directly to the appropriate consumers without using any third party. Examples include mail marketing and telemarketing.
Social media marketing - This includes the use of social networking sites. Examples include Facebook, Twitter and Youtube.
Promotional Marketing - This is the use of promotional events to raise awareness of the product being sold. Examples include, contests, coupons and discounts on sales.
Mobile Marketing - This is where marketing is distributed through mobiles. Examples include SMS, in game marketing,banner marketing and location marketing
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