Target Audience
My target audience is both male and females from ages of 16 up to 30. However a more specific audience would be from 18 to 25, which is where most of my audience are outgoing and enjoy partying, which is relevant to my chosen genre of music, House music. They would enjoy listening to artists like, Swedish House Mafia, Avicii, Bingo Players and LMFAO. My target audience would generally live in busy, urban areas, for example London or Manchester which has a lively night life. Their hobbies would include socialising with friends, this can range from going to pubs, bars to playing football with friends or shopping etc. The social demographic class of my target audience will have a great range as my target audience can include students and well paid employed workers. The lowest class of demographics would be E this is where a fair majority of my target audience will be in, for example, a typical university student. This type of person would earn little or no money, usually living at home with parents and would spend most of their money on going out and socialising, or even on events like dance festivals for example, Creamfields and also lively holidays like Ibiza. The other groups which my target audience can fit into are generally D to C1 these groups include, semi and unskilled manual workers, skilled manual workers and junior managers. They are likely to shop for clothing in such places like, Topman, Choice or All Saints, possibly even Obey or Supreme for the more retro and unique people. The images below relate to my audience and can also represent them.
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